Showing posts tagged with “lovechic”

Feature: Look Magazine UK

lovechic:

A small sidebar feature on Look, a popular fashion magazine all the way in London. This is photo they used, credit for which is due our friend Tricia Gosingtian.

We couldn’t find a proper scan of the article itself and just edited the one above from Louder Than Silence, a London-based couple blog that was the main focus of the article. We cropped the scan and edited it to include the header and subhead.

“Fashion bloggers Seph and Shai share their style tips. Philippines: Love Chic is one of the world’s first his-and-hers fashion blogs, created by Seph Cham and Shai Lagarde, who dub themselves ‘a stylish couple in love.’ Full of stunning photos and useful style inspiration

Whoa there Nelly, can we rewind to that last sentence? Hmm, lest we be mistaken for a smug, self-absorbed couple aiming to nauseate the general public with our lovey-dovey perfection, allow us to mention how the phrase came up. They asked why we called this blog Love Chic. We replied that it’s like when you say “geek chic” to describe a fellow who looks nice in nerdy glasses and an argyle vest, or “shabby chic” to describe a lady who otherwise looks frumpy, but somehow manages to carry herself with style. Love Chic is pulling off matchy his-and-hers outfits in a non-overdone way (him wearing a “Soul” shirt and her wearing a “Mate” shirt, things like that). Sharing your life together as two people in love without pissing people off by how sickeningly sweet you are. Expressing your passions, interests and beliefs without shoving them down people’s throats. That’s what this blog has always been and will always be about. :)